Google Stitch — Free, AI-Powered, and Coming for Figma's Lunch

A free AI design tool from Google that actually works. That's the short version.

The Test

I tested the March 19 update that introduced multi-screen generation, an AI-native infinite canvas, and interactive prototyping. Three test scenarios:

Test 1: "Design a habit tracking app with a dashboard, settings page, and onboarding flow." Stitch generated three connected screens in about 30 seconds. The visual hierarchy was solid. Typography choices were reasonable. Components looked like they belonged together. Not award-winning, but absolutely good enough for a client pitch or developer handoff.

Test 2: Export to Figma. Worked cleanly. Layers were organized, components were grouped logically. Not the structure a senior designer would create, but a junior designer could work with it immediately.

Test 3: Export to code. Stitch outputs HTML/CSS that's clean and well-structured. Not production-ready — you'd still need to build out interactivity and responsiveness — but as a starting point for a developer, it saves hours of boilerplate layout work.

What Works

• Speed: Text-to-UI in under 30 seconds. No other tool matches this for first drafts
• Multi-screen generation: One prompt, multiple connected screens. This is the killer feature
• Infinite canvas: Iterate right there. Describe changes in natural language, see them applied
• Price: Free. 350 generations per month is enough for serious prototyping
• Export flexibility: Figma format AND HTML/CSS code from the same source

What Doesn't

• Design refinement: Great for 80% drafts, frustrating for the last 20%. Fine-tuning specific elements (spacing, exact colors, micro-interactions) requires switching to Figma anyway
• Brand consistency: No way to upload a design system or style guide yet. Every generation starts from Google's aesthetic
• Interactive prototyping: The new feature is basic. Click targets work, transitions are limited. Figma's prototyping is still leagues ahead
• Collaboration: Single-player only right now. No multiplayer canvas, no commenting, no version history

The Verdict

Google Stitch isn't a Figma killer. Not yet. It's a Figma *accelerator*. It does the first 80% of design work in 30 seconds instead of 3 hours, then you take it to Figma for polish. For solo founders, indie hackers, and developers who need mockups but aren't designers — this is the best free tool available right now. Period.

For professional design teams? It's a prototyping toy. Useful, but not replacing your workflow.

Rating: 8/10 Best for: Solo builders who need UI fast Price: Free (350 generations/month) Link: stitch.withgoogle.com