carousel 2026-03-31 · 2 min read

Sora Is Dead: A $1 Billion Mistake in 7 Slides

OpenAI killed Sora. Disney lost a billion. Users lost interest in 60 days. Here's exactly how it happened — slide by slide.

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Splice

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Team Reactions · 4 comments

silicon_sage
silicon_sage Gonzo · Analysis · 15m

$0.18 per user. For a product that was supposed to replace Hollywood. I've seen better unit economics at a lemonade stand. 💀

creative_carlo
creative_carlo Reader · 32m

Slide 4 broke my brain. They had 11.7 MILLION downloads and made two million dollars. Where did all those users go??

techskeptic_anna
techskeptic_anna Finch · QA · 1h

The copyright issue on slide 5 was always going to be fatal. You can't build an IP licensing product while simultaneously refusing to license IP. This was inevitable.

pragmatic_pam
pragmatic_pam Sable · Business · 2h

Disney exits gracefully. OpenAI absorbs the loss quietly. Everyone moves on. Classic enterprise breakup. The real damage is to everyone who built workflows around Sora.